You want to sell your product, idea, service, etc. I think that’s dope.
I want to build a culture with you. In a world of sneakerheads, hypebeasts, and yogis– it’s easy to see that everyone wants to find “their people.” If you can influence culture as a brand, “your people” will take care of the rest.
Below is a sampling of what I’ve done in the past. Strategy? I got that. Videos scripts? I write those. Social ads and posts? Count me IN. The great part about being a creative writer is that no project is too big or too small because it all builds culture. I can help get your brand in front of the right audience and connect with them as people. Why swim in the shallows of clickbait and hype when we can create authentic culture around your brand?
TAKL takes over the world
TAKL needed help branching into new service areas. What better way to do that than by using some local neighborhoods in the copy? I was able to create quick connections between the brand and their target audiences by setting the scene with some chores in local spots. TAKL will do almost any chore, so I decided to have a little fun with hyperbole to show the wide range of jobs you can have TAKL’d.
“Chore Hater Series”
Why would you pay someone to do chores that you can do yourself? There are a few reasons, but honestly, they’re just a drag. I collaborated with the creative team to write three YouTube spots to show how doing everyday chores can make someone feel (spoiler, they’re not having fun). I wrote the scripts for these ads which went on to win a Gold Addy Award.
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Pip wanted to bring a more fun and quirky side to the sterile landscape of diabetes lancets while still holding strong value propositions such as usability, a design focused on safety, and a worry-free subscription service. By creating disarming and fun videos paired with friendly copy, I was able to make the brand more approachable.
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The University of Kentucky College of Health Sciences publishes a magazine twice each year Known as Gateway Magazine. Its primary purpose is increasing awareness and appreciation of the work of the College, its alumni, and health professions in general. The magazine features news about our College, faculty, staff, students, alumni, and friends.
I was able to forward this purpose by writing three different pieces for the Spring 2021issue. An opportunity to pick the brain of such incredibly driven, smart, and kind people? I’M THERE BABY. Having worked with a medical supply company previously, I am familiar with “medical writing.” You know– the kind that requires surgical precision, a waiting room full of specific punctuation, and the ever-present fear of being sued for malpractice (this last one can’t really happen, but we’re all entitled to irrational fears). Check out the three articles linked below!
AADA Knows the Industry
The American Academy of Dramatic Arts had a specific strategy to position their school as a prestigious thought leader within the dramatic arts community. To accomplish this goal, I identified relevant articles from about 80 different sources on a biweekly basis that would show the school is staying “in the know” within the dramatic arts community and supporting its tenants.
Now that you’ve had the chance to check out some of my work, where do you wanna go from here?
“Yo, this was a pretty cool experience. I want a little more personal info on this self-proclaimed cool guy.”
Rad, click the button to the left, to the left! (If you’re on mobile we’re going down, down) PS– I love musical references.
“Sure, this was dope, but what other professional skills does this guy have?”
The only way to find out is to click!
“Hell yeah! Say no more. I want to connect!”
SAME. Hit me up here.